---
title: "Aqui - A wild vision, worn bold | Kiwi Studio"
canonical_url: "https://kiwistudio.ae/work/aqui-a-wild-vision-worn-bold"
last_updated: "2026-08-23T07:21:02.503Z"
meta:
  description: "Aqui channels wild, divine feminine energy, with every dress empowering women to step into that strength. Drawing on luxury, tribal, and spiritual influences, the brand’s vision called for an identity and online presence that would embody that spirit from first glance.

In this case study, we share how we shaped Aqui’s brand through bold art direction, distinctive visual identity, and a web experience that carries its energy into the digital world."
  "og:description": "Aqui channels wild, divine feminine energy, with every dress empowering women to step into that strength. Drawing on luxury, tribal, and spiritual influences, the brand’s vision called for an identity and online presence that would embody that spirit from first glance.

In this case study, we share how we shaped Aqui’s brand through bold art direction, distinctive visual identity, and a web experience that carries its energy into the digital world."
  "og:title": "Aqui - A wild vision, worn bold"
  "twitter:description": "Aqui channels wild, divine feminine energy, with every dress empowering women to step into that strength. Drawing on luxury, tribal, and spiritual influences, the brand’s vision called for an identity and online presence that would embody that spirit from first glance.

In this case study, we share how we shaped Aqui’s brand through bold art direction, distinctive visual identity, and a web experience that carries its energy into the digital world."
  "twitter:title": "Aqui - A wild vision, worn bold"
---

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# A wild vision, worn bold

![Woman on the beach](https://cdn.sanity.io/images/yejxlxch/production/08a13544de54ec18c1582b7b5e4a91dc600ab892-2492x1024.png?w=2492&h=1024&q=90&fit=crop&auto=format)

### **Client**

Aqui

### **Sector**

Fashion

### **Services**

BrandingArt directionWebsite

Aqui channels wild, divine feminine energy, with every dress empowering women to step into that strength. Drawing on luxury, tribal, and spiritual influences, the brand’s vision called for an identity and online presence that would embody that spirit from first glance. In this case study, we share how we shaped Aqui’s brand through bold art direction, distinctive visual identity, and a web experience that carries its energy into the digital world.

- ![Logo](https://cdn.sanity.io/images/yejxlxch/production/355c64ee3df139d719f63e48e5906ef882311351-760x760.png?w=380&h=380&q=90&fit=crop&auto=format)

  A memorable logo that’s alluring, confident, unforgettable.
- ![Model in nature](https://cdn.sanity.io/images/yejxlxch/production/5173101c50d0f617ae4aba9f464aa482423a76c5-760x1092.png?w=380&h=546&q=90&fit=crop&auto=format)

  We placed the pieces in untamed landscapes so fabric and earth blur. Raw, real, and ready to wear.
- ![Green Aqui bag](https://cdn.sanity.io/images/yejxlxch/production/fab847f69c5a25656b81fa5572c3648f2cb78882-760x846.png?w=380&h=423&q=90&fit=crop&auto=format)

  From shoots to packaging, the story stays consistent at every touchpoint.

![Logo Aqui](https://cdn.sanity.io/images/yejxlxch/production/772388b1ff86bc1b41ecddf420b33a69c7062df8-1110x1270.png?w=1536&h=1536&q=90&auto=format)

## **A tribal mark**

Inspired by the scratches of a tigress and the curves of tribal symbols, the Aqui logo is deliberately unconventional. It invites a second look, making you pause before you recognise the name. That moment of intrigue reflects the brand’s spirit of raw energy with precise craft.

####

Born in Tulum, the palette comes straight from nature. Emerald leads as a healing, mystical hero, supported by Leaf, Mexican Red, Clay and Spanish Grey — earthy, elegant, unmistakably Aqui.

- ##### **Emerald**

  #182120

  RGB 24 33 32
- ##### **Leaf**

  #3c5955

  RGB 60 89 85
- ##### **Mexican Red**

  #805147

  RGB 128 81 71
- ##### **Clay**

  #d88a79

  RGB 216 138 121
- ##### **Spanish Grey**

  #e5d8d1

  RGB 229 216 209

![Fonts](https://cdn.sanity.io/images/yejxlxch/production/9503be7d65a2bdc8f886d0f1d2740164208cb5e0-1110x1270.png?w=1536&h=1536&q=90&auto=format)

## **Typography with feeling**

Lulo One carries hand-drawn details and a luxurious edge. Nunito brings the functional balance for clarity and legibility.

## **Art direction: dressing the wild**

![Woman wearing a dress in nature](https://cdn.sanity.io/images/yejxlxch/production/dc334d18cd2b452af5cc95e801b99bb6129bee78-2216x1196.png?q=90&auto=format)

We built an approach where dresses merge with their surroundings. Dawn, Sunrise and Zenith filters set the mood, layering time and warmth so images feel immediate and timeless.

- ![Woman on the beach](https://cdn.sanity.io/images/yejxlxch/production/28cf60f13d014285466d050af5124ebeeeb46444-622x536.png?w=311&h=268&q=90&fit=crop&auto=format)
- ![Woman on the beach](https://cdn.sanity.io/images/yejxlxch/production/3788851cf4937b0d95162caedcd91e1b38d260d5-622x1062.png?w=311&h=531&q=90&fit=crop&auto=format)
- ![Woman](https://cdn.sanity.io/images/yejxlxch/production/2a497848fe4e7d495f5326c88bc22057dd6a4b4c-910x1402.png?w=455&h=701&q=90&fit=crop&auto=format)
- ![Woman on the beach with a broom](https://cdn.sanity.io/images/yejxlxch/production/7969c03cf27d636eab35a8d2d2a1762725f1e88a-1344x822.png?w=672&h=411&q=90&fit=crop&auto=format)
- ![Woman on a rock](https://cdn.sanity.io/images/yejxlxch/production/39e2d966ed13d046d1c7aab30d3f77032386a326-656x904.png?w=328&h=452&q=90&fit=crop&auto=format)
- ![Woman on the beach](https://cdn.sanity.io/images/yejxlxch/production/75be27eb846e49a8f37ca3245e25b624e2d1a8ec-656x716.png?w=328&h=358&q=90&fit=crop&auto=format)

![Model laying on a rock](https://cdn.sanity.io/images/yejxlxch/production/d43626fc50f6b62de4bd738569e30cfb36aa5bcd-2940x1868.png?w=3072&h=1920&q=90&auto=format)

![2 models in nature](https://cdn.sanity.io/images/yejxlxch/production/fed7bd36fecb12e1a35e7bb4356a9ce0d4948734-2940x1868.png?w=3072&h=1920&q=90&auto=format)

- ![Model in nature](https://cdn.sanity.io/images/yejxlxch/production/e67479160acc7c59be2a6694789bf57667faecd2-760x760.png?w=380&h=380&q=90&fit=crop&auto=format)

  Filter 1: Dawn
- ![Model in nature](https://cdn.sanity.io/images/yejxlxch/production/f06aeeede29296ae4061ee8431472e9cae92958a-760x1092.png?w=380&h=546&q=90&fit=crop&auto=format)

  Filter 2: Sunrise
- ![Model in nature](https://cdn.sanity.io/images/yejxlxch/production/34d7b9093dc234c9fb5c6789d89c0ae7fa9f075f-760x846.png?w=380&h=423&q=90&fit=crop&auto=format)

  Filter 3: Zenith

## Bringing wild elegance online

![laptop ](https://cdn.sanity.io/images/yejxlxch/production/376411132a1925501cb04b31b2aa7a79f36bb373-2216x1196.png?q=90&auto=format)

No sterile studio shots. Nature appears in every frame so the story never drops between discovery and checkout. The UI stays elegant and minimal; the UX follows best practice so nothing gets in the way.

![Ecommerce UI](https://cdn.sanity.io/images/yejxlxch/production/9aa76169bb0129d62af56f13cf1737e79dfd98de-2940x1868.png?w=3072&h=1920&q=90&auto=format)

## Estar aquí

![Phone and social media](https://cdn.sanity.io/images/yejxlxch/production/bbf3ba59f4806be02351738e19912546fd0d797a-1110x1270.png?w=1536&h=1536&q=90&auto=format)

## **Social with a soul**

Consistency continues on social. No heavy overlays, no visual noise. Imagery leads and the story speaks for itself.

- ![Aqui instagram](https://cdn.sanity.io/images/yejxlxch/production/d979d291b7eb5cf7b2da6d1a9432437ba620c898-684x1482.png?w=342&h=741&q=90&fit=crop&auto=format)
- ![Aqui Instagram](https://cdn.sanity.io/images/yejxlxch/production/43756f13037881d9e5da84bbd572ffaacaf7338c-684x1482.png?w=342&h=741&q=90&fit=crop&auto=format)

![model in nature](https://cdn.sanity.io/images/yejxlxch/production/b1bd7297e24f84b2aed8b57e365a96ec60f4a1a7-2940x1868.png?w=3072&h=1920&q=90&auto=format)

## A wild vision, worn bold

## **Client**

Aqui

## **Sector**

Fashion

## **Services**

- Branding
- Art direction
- Website

## **Delivered**

2024

## Next case study

[![Laptop](https://cdn.sanity.io/images/yejxlxch/production/a0871571c4a35d4ec98d09e0723dd2827d1dc239-2492x1024.png?w=1228&h=800&q=90&auto=format)<h2>A new chapter: the outlet edition</h2>Branding, Art direction](https://kiwistudio.ae/work/namshi-a-new-chapter-the-outlet-edition)