[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-TNGjfR2NZ2c1pv8iQXoekjGBL6FUQ3VV0TiAHBggJPc":3,"i-local:pen-line":224},{"hero":4,"next":20,"sections":28,"seo":221,"slug":223},{"client":5,"description":8,"image":9,"releaseDate":14,"services":15,"title":19},{"name":6,"sector":7},"Aqui","Fashion","Aqui channels wild, divine feminine energy, with every dress empowering women to step into that strength. Drawing on luxury, tribal, and spiritual influences, the brand’s vision called for an identity and online presence that would embody that spirit from first glance.\n\nIn this case study, we share how we shaped Aqui’s brand through bold art direction, distinctive visual identity, and a web experience that carries its energy into the digital world.",{"alt":10,"crop":11,"hotspot":11,"id":12,"url":13},"Woman on the beach",null,"image-08a13544de54ec18c1582b7b5e4a91dc600ab892-2492x1024-png","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fyejxlxch\u002Fproduction\u002F08a13544de54ec18c1582b7b5e4a91dc600ab892-2492x1024.png","2024-08-01",[16,17,18],"Branding","Art direction","Website","A wild vision, worn bold",{"description":21,"image":22,"services":25,"slug":26,"title":27},"Namshi’s ambition was to launch a new sub-brand: OUTLET, a space where affordability meets high-quality fashion. The challenge was to craft a brand that felt accessible without compromising on style or trust.",{"alt":23,"crop":11,"hotspot":11,"id":24},"Laptop","image-a0871571c4a35d4ec98d09e0723dd2827d1dc239-2492x1024-png",[16,17],"namshi-a-new-chapter-the-outlet-edition","A new chapter: the outlet edition",[29,53,63,110,118,127,146,153,159,177,181,188,194,197,205,215],{"_key":30,"_type":31,"reverse":32,"tiles":33},"145bf4f26542","threeMediaTiles",true,[34,41,47],{"media":35,"text":40},[36],{"_type":37,"alt":38,"crop":11,"hotspot":11,"id":39},"image","Logo","image-355c64ee3df139d719f63e48e5906ef882311351-760x760-png","A memorable logo that’s alluring, confident, unforgettable.",{"media":42,"text":46},[43],{"_type":37,"alt":44,"crop":11,"hotspot":11,"id":45},"Model in nature","image-5173101c50d0f617ae4aba9f464aa482423a76c5-760x1092-png","We placed the pieces in untamed landscapes so fabric and earth blur. Raw, real, and ready to wear.",{"media":48,"text":52},[49],{"_type":37,"alt":50,"crop":11,"hotspot":11,"id":51},"Green Aqui bag","image-fab847f69c5a25656b81fa5572c3648f2cb78882-760x846-png","From shoots to packaging, the story stays consistent at every touchpoint.",{"_key":54,"_type":55,"media":56,"reverse":60,"text":61,"title":62},"2b47bbd43d71","imageTextColumns",[57],{"_type":37,"alt":58,"crop":11,"hotspot":11,"id":59},"Logo Aqui","image-772388b1ff86bc1b41ecddf420b33a69c7062df8-1110x1270-png",false,"Inspired by the scratches of a tigress and the curves of tribal symbols, the Aqui logo is deliberately unconventional. It invites a second look, making you pause before you recognise the name. That moment of intrigue reflects the brand’s spirit of raw energy with precise craft.","A tribal mark",{"_key":64,"_type":65,"colors":66,"description":108,"title":109},"0cf7c8a8868b","colorPalette",[67,77,85,93,101],{"color":68,"name":76},{"hex":69,"rgb":70},"#182120",{"_type":71,"a":72,"b":73,"g":74,"r":75},"rgbaColor",1,32,33,24,"Emerald",{"color":78,"name":84},{"hex":79,"rgb":80},"#3c5955",{"_type":71,"a":72,"b":81,"g":82,"r":83},85,89,60,"Leaf",{"color":86,"name":92},{"hex":87,"rgb":88},"#805147",{"_type":71,"a":72,"b":89,"g":90,"r":91},71,81,128,"Mexican Red",{"color":94,"name":100},{"hex":95,"rgb":96},"#d88a79",{"_type":71,"a":72,"b":97,"g":98,"r":99},121,138,216,"Clay",{"color":102,"name":107},{"hex":103,"rgb":104},"#e5d8d1",{"_type":71,"a":72,"b":105,"g":99,"r":106},209,229,"Spanish Grey","Born in Tulum, the palette comes straight from nature. Emerald leads as a healing, mystical hero, supported by Leaf, Mexican Red, Clay and Spanish Grey — earthy, elegant, unmistakably Aqui.","Colors: a palette from the earth",{"_key":111,"_type":55,"media":112,"reverse":32,"text":116,"title":117},"1ce372fd5f8a",[113],{"_type":37,"alt":114,"crop":11,"hotspot":11,"id":115},"Fonts","image-9503be7d65a2bdc8f886d0f1d2740164208cb5e0-1110x1270-png","Lulo One carries hand-drawn details and a luxurious edge. Nunito brings the functional balance for clarity and legibility.","Typography with feeling",{"_key":119,"_type":120,"fill":11,"media":121,"showVideoControls":11,"subtitle":11,"text":125,"title":126},"00a319820fc6","mediaText",[122],{"_type":37,"alt":123,"crop":11,"hotspot":11,"id":124},"Woman wearing a dress in nature","image-dc334d18cd2b452af5cc95e801b99bb6129bee78-2216x1196-png","We built an approach where dresses merge with their surroundings. Dawn, Sunrise and Zenith filters set the mood, layering time and warmth so images feel immediate and timeless.","Art direction: dressing the wild",{"_key":128,"_type":129,"images":130},"e6508415e14f","gallery",[131,133,135,138,141,144],{"alt":10,"crop":11,"hotspot":11,"id":132},"image-28cf60f13d014285466d050af5124ebeeeb46444-622x536-png",{"alt":10,"crop":11,"hotspot":11,"id":134},"image-3788851cf4937b0d95162caedcd91e1b38d260d5-622x1062-png",{"alt":136,"crop":11,"hotspot":11,"id":137},"Woman","image-2a497848fe4e7d495f5326c88bc22057dd6a4b4c-910x1402-png",{"alt":139,"crop":11,"hotspot":11,"id":140},"Woman on the beach with a broom","image-7969c03cf27d636eab35a8d2d2a1762725f1e88a-1344x822-png",{"alt":142,"crop":11,"hotspot":11,"id":143},"Woman on a rock","image-39e2d966ed13d046d1c7aab30d3f77032386a326-656x904-png",{"alt":10,"crop":11,"hotspot":11,"id":145},"image-75be27eb846e49a8f37ca3245e25b624e2d1a8ec-656x716-png",{"_key":147,"_type":148,"fill":11,"media":149,"showVideoControls":11},"312ee19b107c","fullScreenMedia",[150],{"_type":37,"alt":151,"crop":11,"hotspot":11,"id":152},"Model laying on a rock","image-d43626fc50f6b62de4bd738569e30cfb36aa5bcd-2940x1868-png",{"_key":154,"_type":148,"fill":11,"media":155,"showVideoControls":11},"a15c6166465a",[156],{"_type":37,"alt":157,"crop":11,"hotspot":11,"id":158},"2 models in nature","image-fed7bd36fecb12e1a35e7bb4356a9ce0d4948734-2940x1868-png",{"_key":160,"_type":31,"reverse":60,"tiles":161},"d6a239b381b1",[162,167,172],{"media":163,"text":166},[164],{"_type":37,"alt":44,"crop":11,"hotspot":11,"id":165},"image-e67479160acc7c59be2a6694789bf57667faecd2-760x760-png","Filter 1: Dawn",{"media":168,"text":171},[169],{"_type":37,"alt":44,"crop":11,"hotspot":11,"id":170},"image-f06aeeede29296ae4061ee8431472e9cae92958a-760x1092-png","Filter 2: Sunrise",{"media":173,"text":176},[174],{"_type":37,"alt":44,"crop":11,"hotspot":11,"id":175},"image-34d7b9093dc234c9fb5c6789d89c0ae7fa9f075f-760x846-png","Filter 3: Zenith",{"_key":178,"_type":179,"centered":60,"text":11,"title":180},"24dfe57b6410","bigTitle","Bringing wild elegance online",{"_key":182,"_type":120,"fill":11,"media":183,"showVideoControls":11,"subtitle":11,"text":187,"title":11},"fb4264c90b75",[184],{"_type":37,"alt":185,"crop":11,"hotspot":11,"id":186},"laptop ","image-376411132a1925501cb04b31b2aa7a79f36bb373-2216x1196-png","No sterile studio shots. Nature appears in every frame so the story never drops between discovery and checkout. The UI stays elegant and minimal; the UX follows best practice so nothing gets in the way.",{"_key":189,"_type":148,"fill":11,"media":190,"showVideoControls":11},"af51c1949dc3",[191],{"_type":37,"alt":192,"crop":11,"hotspot":11,"id":193},"Ecommerce UI","image-9aa76169bb0129d62af56f13cf1737e79dfd98de-2940x1868-png",{"_key":195,"_type":179,"centered":32,"text":11,"title":196},"9c146a53d30e","Estar aquí",{"_key":198,"_type":55,"media":199,"reverse":60,"text":203,"title":204},"a058116cc106",[200],{"_type":37,"alt":201,"crop":11,"hotspot":11,"id":202},"Phone and social media","image-bbf3ba59f4806be02351738e19912546fd0d797a-1110x1270-png","Consistency continues on social. No heavy overlays, no visual noise. Imagery leads and the story speaks for itself.","Social with a soul",{"_key":206,"_type":207,"media":208},"2c4a20a2da76","portraits",[209,212],{"_type":37,"alt":210,"crop":11,"hotspot":11,"id":211},"Aqui instagram","image-d979d291b7eb5cf7b2da6d1a9432437ba620c898-684x1482-png",{"_type":37,"alt":213,"crop":11,"hotspot":11,"id":214},"Aqui Instagram","image-43756f13037881d9e5da84bbd572ffaacaf7338c-684x1482-png",{"_key":216,"_type":148,"fill":11,"media":217,"showVideoControls":11},"0e57d2a93bf2",[218],{"_type":37,"alt":219,"crop":11,"hotspot":11,"id":220},"model in nature","image-b1bd7297e24f84b2aed8b57e365a96ec60f4a1a7-2940x1868-png",{"description":222,"image":11,"title":11},"Aqui channels wild, divine feminine energy, with every dress empowering women to step into that strength. Drawing on luxury, tribal, and spiritual influences, the brand’s vision called for an identity and online presence that would embody that spirit from first glance.","aqui-a-wild-vision-worn-bold",{"left":225,"top":225,"width":226,"height":227,"rotate":225,"vFlip":60,"hFlip":60,"body":228},0,347,20,"\u003Cg fill=\"none\">\u003Cpath d=\"M4.00015 10.692C13.7109 11.4062 24.9366 10.916 48.4568 8.1078C67.2566 5.86321 100.347 3.61333 149.429 4.05627C198.51 4.4992 262.67 8.12714 297.173 10.2942C331.676 12.4612 334.577 13.0573 342.96 15.9823\" stroke=\"currentColor\" stroke-width=\"8\" stroke-linecap=\"round\"\u002F>\u003C\u002Fg>"]