A new chapter: the outlet edition

Client

Namshi

Sector

Fashion

Services

BrandingArt direction

Namshi’s ambition was to launch a new sub-brand: OUTLET, a space where affordability meets high-quality fashion. The challenge was to craft a brand that felt accessible without compromising on style or trust. In this case study, we share how we developed OUTLET’s identity, from strategic naming, research and visual direction to a brand system that balances value with the cachet of premium labels.

Creating a new sub-brand for Namshi: Namshi Outlet
Strong, legible typography for clarity and confidence
A bold mark that captures attention and signals affordability

The colors are intentionally designed to be vibrant and eye-catching, helping the brand stand out while evoking a sense of energy, accessibility, and bold self-expression.

Red
#ff0101
RGB 255 1 1
Yellow
#fff600
RGB 255 246 0
Lime
#abff96
RGB 171 255 150
Emerald
#0a473d
RGB 10 71 61
Black
#000000
RGB 0 0 0

Confident typography

A bold, condensed font (League Gothic) was chosen to grab attention and convey transparency and confidence, paired with Figtree, a functional typeface for clarity and balance.

Affordability meets style

Finding the balance where affordability can express itself without losing its charm.

Design that demands attention.
Icons on brand.
Round. Red. Right on point.