---
title: "Namshi - A new chapter: the outlet edition | Kiwi Studio"
canonical_url: "https://kiwistudio.ae/work/namshi-a-new-chapter-the-outlet-edition"
last_updated: "2026-08-23T07:21:40.665Z"
meta:
  description: "Namshi’s ambition was to launch a new sub-brand: OUTLET, a space where affordability meets high-quality fashion. The challenge was to craft a brand that felt accessible without compromising on style or trust.

In this case study, we share how we developed OUTLET’s identity, from strategic naming, research and visual direction to a brand system that balances value with the cachet of premium labels."
  "og:description": "Namshi’s ambition was to launch a new sub-brand: OUTLET, a space where affordability meets high-quality fashion. The challenge was to craft a brand that felt accessible without compromising on style or trust.

In this case study, we share how we developed OUTLET’s identity, from strategic naming, research and visual direction to a brand system that balances value with the cachet of premium labels."
  "og:title": "Namshi - A new chapter: the outlet edition"
  "twitter:description": "Namshi’s ambition was to launch a new sub-brand: OUTLET, a space where affordability meets high-quality fashion. The challenge was to craft a brand that felt accessible without compromising on style or trust.

In this case study, we share how we developed OUTLET’s identity, from strategic naming, research and visual direction to a brand system that balances value with the cachet of premium labels."
  "twitter:title": "Namshi - A new chapter: the outlet edition"
---

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# A new chapter: the outlet edition

![Laptop](https://cdn.sanity.io/images/yejxlxch/production/a0871571c4a35d4ec98d09e0723dd2827d1dc239-2492x1024.png?w=2492&h=1024&q=90&fit=crop&auto=format)

### **Client**

Namshi

### **Sector**

Fashion

### **Services**

BrandingArt direction

Namshi’s ambition was to launch a new sub-brand: OUTLET, a space where affordability meets high-quality fashion. The challenge was to craft a brand that felt accessible without compromising on style or trust. In this case study, we share how we developed OUTLET’s identity, from strategic naming, research and visual direction to a brand system that balances value with the cachet of premium labels.

- ![Logo](https://cdn.sanity.io/images/yejxlxch/production/d222babbd8a4a737cdb66705cf1a310690a64768-760x760.png?w=380&h=380&q=90&fit=crop&auto=format)

  Creating a new sub-brand for Namshi: Namshi Outlet
- ![Phone](https://cdn.sanity.io/images/yejxlxch/production/e7f54c25ab18a7a2f5aa91edc9cb5ae6bb8a3871-760x1092.png?w=380&h=546&q=90&fit=crop&auto=format)

  Strong, legible typography for clarity and confidence
- ![Letter O](https://cdn.sanity.io/images/yejxlxch/production/ac802d78fe9560ac1074d76fe5c0590b4dd1bb06-760x846.png?w=380&h=423&q=90&fit=crop&auto=format)

  A bold mark that captures attention and signals affordability

####

The colors are intentionally designed to be vibrant and eye-catching, helping the brand stand out while evoking a sense of energy, accessibility, and bold self-expression.

- ##### **Red**

  #ff0101

  RGB 255 1 1
- ##### **Yellow**

  #fff600

  RGB 255 246 0
- ##### **Lime**

  #abff96

  RGB 171 255 150
- ##### **Emerald**

  #0a473d

  RGB 10 71 61
- ##### **Black**

  #000000

  RGB 0 0 0

![Sale](https://cdn.sanity.io/images/yejxlxch/production/ce59c1356ae6690abf987227434f7a31d2208f28-1110x1270.png?w=1536&h=1536&q=90&auto=format)

## **Confident typography**

A bold, condensed font (League Gothic) was chosen to grab attention and convey transparency and confidence, paired with Figtree, a functional typeface for clarity and balance.

![Holding phone](https://cdn.sanity.io/images/yejxlxch/production/2dc79fe5b363375513144d9b25912aad42ebf284-2216x1196.png?q=90&auto=format)

### **Affordability meets style**

Finding the balance where affordability can express itself without losing its charm.

- ![Price tag](https://cdn.sanity.io/images/yejxlxch/production/7ae58a9356e83f8cdc40e8a2053ee97d54ad1b4f-760x760.png?w=380&h=380&q=90&fit=crop&auto=format)

  Design that demands attention.
- ![icons](https://cdn.sanity.io/images/yejxlxch/production/379e004f43f2947df5a2b42f5b6f61117695d2b3-760x1092.png?w=380&h=546&q=90&fit=crop&auto=format)

  Icons on brand.
- ![UI ](https://cdn.sanity.io/images/yejxlxch/production/85a625a81a1316750093e2e5f9ec894ca98bb477-760x760.png?w=380&h=423&q=90&fit=crop&auto=format)

  Round. Red. Right on point.

- ![UI ](https://cdn.sanity.io/images/yejxlxch/production/e7ef5d5e17d2ade213afa200cd79027600590afc-684x1482.png?w=342&h=741&q=90&fit=crop&auto=format)
- ![Phone 2](https://cdn.sanity.io/images/yejxlxch/production/f8ffb4b09990a6c4ace5baa8d0d6c827fa81e67c-684x1482.png?w=342&h=741&q=90&fit=crop&auto=format)

![UI components](https://cdn.sanity.io/images/yejxlxch/production/e0c80f0e1997f7a153eda2624a55f1f97a612b77-2940x1868.png?w=3072&h=1920&q=90&auto=format)

![Laptop](https://cdn.sanity.io/images/yejxlxch/production/23028dfc74a96cf00c091f946430d6f5335f4141-2940x1868.png?w=3072&h=1920&q=90&auto=format)

## A new chapter: the outlet edition

## **Client**

Namshi

## **Sector**

Fashion

## **Services**

- Branding
- Art direction

## **Delivered**

2026

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