[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-R2PBev4UaIKHu5jZAoqFYDIfgZDZJx5y7KJfL-MqZbQ":3,"i-local:pen-line":160},{"hero":4,"next":19,"sections":29,"seo":156,"slug":159},{"client":5,"description":8,"image":9,"releaseDate":14,"services":15,"title":18},{"name":6,"sector":7},"Namshi","Fashion","Namshi’s ambition was to launch a new sub-brand: OUTLET, a space where affordability meets high-quality fashion. The challenge was to craft a brand that felt accessible without compromising on style or trust.\n\nIn this case study, we share how we developed OUTLET’s identity, from strategic naming, research and visual direction to a brand system that balances value with the cachet of premium labels.",{"alt":10,"crop":11,"hotspot":11,"id":12,"url":13},"Laptop",null,"image-a0871571c4a35d4ec98d09e0723dd2827d1dc239-2492x1024-png","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fyejxlxch\u002Fproduction\u002Fa0871571c4a35d4ec98d09e0723dd2827d1dc239-2492x1024.png","2026-02-25",[16,17],"Branding","Art direction","A new chapter: the outlet edition",{"description":20,"image":21,"services":24,"slug":27,"title":28},"Tiles turns tokenized real estate into something you can see and trust. As a new concept in the market, our client wanted to understand if branding and UX could bridge the gap between curiosity and confidence, making something unfamiliar feel clear, credible, and safe.",{"alt":22,"crop":11,"hotspot":11,"id":23},"Tiles app in hands","image-1119ff8294e7cec36eef0bfcd27e067c2b706208-2492x1024-png",[25,26,16],"Discovery","Product design","tiles-bringing-tokenized-real-estate-to-life","Bringing tokenized real estate to life",[30,54,95,105,114,135,144,151],{"_key":31,"_type":32,"reverse":33,"tiles":34},"f970e0227614","threeMediaTiles",true,[35,42,48],{"media":36,"text":41},[37],{"_type":38,"alt":39,"crop":11,"hotspot":11,"id":40},"image","Logo","image-d222babbd8a4a737cdb66705cf1a310690a64768-760x760-png","Creating a new sub-brand for Namshi: Namshi Outlet",{"media":43,"text":47},[44],{"_type":38,"alt":45,"crop":11,"hotspot":11,"id":46},"Phone","image-e7f54c25ab18a7a2f5aa91edc9cb5ae6bb8a3871-760x1092-png","Strong, legible typography for clarity and confidence",{"media":49,"text":53},[50],{"_type":38,"alt":51,"crop":11,"hotspot":11,"id":52},"Letter O","image-ac802d78fe9560ac1074d76fe5c0590b4dd1bb06-760x846-png","A bold mark that captures attention and signals affordability",{"_key":55,"_type":56,"colors":57,"description":93,"title":94},"4769cd2c4bbd","colorPalette",[58,66,73,80,88],{"color":59,"name":65},{"hex":60,"rgb":61},"#ff0101",{"_type":62,"a":63,"b":63,"g":63,"r":64},"rgbaColor",1,255,"Red",{"color":67,"name":72},{"hex":68,"rgb":69},"#fff600",{"_type":62,"a":63,"b":70,"g":71,"r":64},0,246,"Yellow",{"color":74,"name":79},{"hex":75,"rgb":76},"#abff96",{"_type":62,"a":63,"b":77,"g":64,"r":78},150,171,"Lime",{"color":81,"name":87},{"hex":82,"rgb":83},"#0a473d",{"_type":62,"a":63,"b":84,"g":85,"r":86},61,71,10,"Emerald",{"color":89,"name":92},{"hex":90,"rgb":91},"#000000",{"_type":62,"a":63,"b":70,"g":70,"r":70},"Black","The colors are intentionally designed to be vibrant and eye-catching, helping the brand stand out while evoking a sense of energy, accessibility, and bold self-expression.","Colors: a vibrant palette",{"_key":96,"_type":97,"media":98,"reverse":102,"text":103,"title":104},"920365cb392f","imageTextColumns",[99],{"_type":38,"alt":100,"crop":11,"hotspot":11,"id":101},"Sale","image-ce59c1356ae6690abf987227434f7a31d2208f28-1110x1270-png",false,"A bold, condensed font (League Gothic) was chosen to grab attention and convey transparency and confidence, paired with Figtree, a functional typeface for clarity and balance.\n","Confident typography",{"_key":106,"_type":107,"fill":102,"media":108,"showVideoControls":102,"subtitle":112,"text":113,"title":11},"8ee2a5b7c014","mediaText",[109],{"_type":38,"alt":110,"crop":11,"hotspot":11,"id":111},"Holding phone","image-2dc79fe5b363375513144d9b25912aad42ebf284-2216x1196-png","Affordability meets style","Finding the balance where affordability can express itself without losing its charm.",{"_key":115,"_type":32,"reverse":102,"tiles":116},"537ec300adf7",[117,123,129],{"media":118,"text":122},[119],{"_type":38,"alt":120,"crop":11,"hotspot":11,"id":121},"Price tag","image-7ae58a9356e83f8cdc40e8a2053ee97d54ad1b4f-760x760-png","Design that demands attention.",{"media":124,"text":128},[125],{"_type":38,"alt":126,"crop":11,"hotspot":11,"id":127},"icons","image-379e004f43f2947df5a2b42f5b6f61117695d2b3-760x1092-png","Icons on brand.",{"media":130,"text":134},[131],{"_type":38,"alt":132,"crop":11,"hotspot":11,"id":133},"UI ","image-85a625a81a1316750093e2e5f9ec894ca98bb477-760x760-png","Round. 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