[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-P_KVnnzF4t_WpA9vdM6a_p6tKpTjm3OnstkWExcBhes":3,"i-local:pen-line":175},{"hero":4,"next":20,"sections":29,"seo":172,"slug":174},{"client":5,"description":8,"image":9,"releaseDate":14,"services":15,"title":19},{"name":6,"sector":7},"Tiles","Real estate","Tiles turns tokenized real estate into something you can see and trust. As a new concept in the market, our client wanted to understand if branding and UX could bridge the gap between curiosity and confidence, making something unfamiliar feel clear, credible, and safe.\n\nIn this case study, we walk through the key elements of our process, from branding to product design, showing how thoughtful design can transform an abstract idea into something people believe in, without losing the spark of innovation.",{"alt":10,"crop":11,"hotspot":11,"id":12,"url":13},"Tiles app in hands",null,"image-1119ff8294e7cec36eef0bfcd27e067c2b706208-2492x1024-png","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fyejxlxch\u002Fproduction\u002F1119ff8294e7cec36eef0bfcd27e067c2b706208-2492x1024.png","2025-08-10",[16,17,18],"Discovery","Product design","Branding","Bringing tokenized real estate to life",{"description":21,"image":22,"services":25,"slug":27,"title":28},"Viwell brings workplace wellbeing to life through a thoughtfully designed app for employees and a dashboard for HR teams.",{"alt":23,"crop":11,"hotspot":11,"id":24},"Dashboard","image-2862d7b9c818e19bcf6912a717401d39ff432579-2492x1024-png",[16,17,26],"Animation","viwell-a-wellbeing-app-with-hr-insight","A wellbeing app with HR insight",[30,36,44,48,56,60,81,89,95,99,106,112,118,124,133,137,158,166],{"_key":31,"_type":32,"centered":33,"text":34,"title":35},"59b5d4316c62","bigTitle",true,"A focused Discovery Sprint to validate the concept, set the creative direction and deliver a handover you can build from. \nFour weeks, tight scope, clear outcomes.","A four-week design sprint",{"_key":37,"_type":38,"fill":11,"media":39,"showVideoControls":11},"451c8c856def","fullScreenMedia",[40],{"_type":41,"alt":42,"crop":11,"hotspot":11,"id":43},"image","Process grid","image-2eb7c31f9dc655be3bd3054d873c5116055d5f57-2940x1868-png",{"_key":45,"_type":32,"centered":33,"text":46,"title":47},"ca80004f4e97","Tokenized property is new, abstract and a little intimidating. We needed a visual language that built trust at a glance and stood out in a space still finding itself.","The design quest",{"_key":49,"_type":50,"fill":11,"media":51,"showVideoControls":11,"subtitle":11,"text":55,"title":11},"fb9e8b27bfd1","mediaText",[52],{"_type":41,"alt":53,"crop":11,"hotspot":11,"id":54},"Tiles Real estate","image-f0848f756dded12461f6ed77844196a7a510d167-2216x1196-png","One early truth: people trust what feels real. Our job was to make a digital product feel physical.",{"_key":57,"_type":32,"centered":11,"text":58,"title":59},"4351ecb26349","We worked fully in 3D so ownership never felt theoretical.\nThe cubic tile sits at the center. A share of property you can picture. ","Visual representation of real estate",{"_key":61,"_type":62,"reverse":33,"tiles":63},"146cf58927d1","threeMediaTiles",[64,70,76],{"media":65,"text":69},[66],{"_type":41,"alt":67,"crop":11,"hotspot":11,"id":68},"Blocks","image-cf2835d50892679a9087623c1003a9efe0fe9716-760x760-png","One tile equals one share.",{"media":71,"text":75},[72],{"_type":41,"alt":73,"crop":11,"hotspot":11,"id":74},"Floor plan","image-50fdd1a392ecf6bbee689c9d0e4a5833d8780361-760x1092-png","A clean floor-plan overlay makes spaces comparable at a glance.",{"media":77,"text":80},[78],{"_type":41,"alt":67,"crop":11,"hotspot":11,"id":79},"image-8e8ee8d0561f8d7ffb521d1281818739c17ab161-760x760-png","After purchase, tiles combine to show your total stake.",{"_key":82,"_type":83,"image":84,"text":87,"title":88},"3866c3684702","smallImageText",{"alt":85,"crop":11,"hotspot":11,"id":86},"Takenobu Igarashi book","image-eace0165832e15c21f4b53451646e58fb51484e3-1144x636-png","The cube’s geometry and colour take cues from Takenobu Igarashi — playful, dimensional geometry where form explains function — perfect for turning an abstract asset into something you can ‘hold’.","Takenobu Igarashi-\ninspired",{"_key":90,"_type":38,"fill":11,"media":91,"showVideoControls":11},"8bbbc5a51263",[92],{"_type":41,"alt":93,"crop":11,"hotspot":11,"id":94},"Postcards","image-561f4e7a3755a3635ea99a80cd86da1ef7c4440f-2940x1868-png",{"_key":96,"_type":32,"centered":97,"text":11,"title":98},"f20408a1f32f",false,"An uninterrupted UX",{"_key":100,"_type":50,"fill":11,"media":101,"showVideoControls":11,"subtitle":11,"text":105,"title":11},"a7ea8ca7f19c",[102],{"_type":103,"playbackId":104},"video","KFaFV01TkJZtCl3h3abLjhrp6YHwLZCONkApP8jWF70100","Designed for momentum: the identity had to match the market’s speed. \nModular layouts, responsive behaviour and micro-interactions keep the experience alive and intuitive.",{"_key":107,"_type":50,"fill":11,"media":108,"showVideoControls":11,"subtitle":11,"text":111,"title":11},"baa43b2e311f",[109],{"_type":103,"playbackId":110},"Bh6n19ItbeNqmTwK2crRUqU6CDL4vXMu2pmIj5CaS6w","You can see motion, function and form working in harmony. Every interaction pulls you closer to the product.",{"_key":113,"_type":38,"fill":11,"media":114,"showVideoControls":11},"4e0c5aef9029",[115],{"_type":41,"alt":116,"crop":11,"hotspot":11,"id":117},"App screens","image-251e8648e8d5ed43f5fcd67114fbf50470b1e7c7-2940x1868-png",{"_key":119,"_type":38,"fill":11,"media":120,"showVideoControls":11},"040f224dbc01",[121],{"_type":41,"alt":122,"crop":11,"hotspot":11,"id":123},"Phone In hand","image-ebec4244c6f0df9b9cf30bd45397d0a011f27733-2940x1868-png",{"_key":125,"_type":126,"media":127,"reverse":11,"text":131,"title":132},"09a6ce3f8ec8","imageTextColumns",[128],{"_type":41,"alt":129,"crop":11,"hotspot":11,"id":130},"Micro animations","image-8ab3f2028822d7eed4a726082ac38a77973b2830-1110x1270-png","Subtle rotations, smooth transitions and clear states guide each step. It’s motion that earns its place: orient, reassure, keep momentum. Design that works hard and feels effortless.","The magic is in\nthe micro",{"_key":134,"_type":32,"centered":97,"text":135,"title":136},"f71d77bb2d96","The brand begins with the product. The cubic tile is a physical metaphor for a share, a defined 3D space and a floor plan you recognise instantly.","Product-led visual identity",{"_key":138,"_type":62,"reverse":97,"tiles":139},"76ac5fa9bf42",[140,146,152],{"media":141,"text":145},[142],{"_type":41,"alt":143,"crop":11,"hotspot":11,"id":144},"Tiles logo","image-a6bdd5d4cb309914cc74df729534f301ae064d2f-760x760-png","The logo is derived from the app and scales cleanly across UI and brand touchpoints.",{"media":147,"text":151},[148],{"_type":41,"alt":149,"crop":11,"hotspot":11,"id":150},"Colors","image-86e8f7add0966f35ef2d7e8cffbbd81502ba8b2c-760x1092-png","Sunglow signals simplicity, clarity and affordability.",{"media":153,"text":157},[154],{"_type":41,"alt":155,"crop":11,"hotspot":11,"id":156},"Fonts","image-47fcbaec1dc32c5c952a8511e95b2bf5d696b6a2-760x846-png","Roslindale brings character and emotion; Borna keeps interfaces crisp and readable.",{"_key":159,"_type":126,"media":160,"reverse":33,"text":164,"title":165},"1482f3fc64b1",[161],{"_type":41,"alt":162,"crop":11,"hotspot":11,"id":163},"Testing","image-146500f1e1c3eb0a9690f90eaefb9dcefa9346ab-1110x1270-png","We tested with the target audience, validated more than 15 hypotheses and locked the direction. A solid base for design, product and marketing to grow from.","Insights worth\nbuilding on",{"_key":167,"_type":38,"fill":11,"media":168,"showVideoControls":11},"f72deb16fcca",[169],{"_type":41,"alt":170,"crop":11,"hotspot":11,"id":171},"Phone in hand","image-284843d7301c0550925e015924a84f08250d0481-2940x1868-png",{"description":173,"image":11,"title":11},"Tiles turns tokenized real estate into something you can see and trust. 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