Kiwi Studio crafted a bold and empowering brand identity for AQUI, a fashion label that celebrates untamed feminine energy. Rooted in the founder’s spiritual journey in Tulum, the brand’s name, “AQUI” (meaning “Here” in Spanish), inspires women to live in the moment.

The visual identity combines organic, hand-drawn elements with a wild, scratch-like logo, symbolizing raw femininity and craftsmanship. A deep emerald color palette reflects nature and healing, while earthy tones ground the brand in the present.

Through art direction for photography, UI, and social media, we designed a cohesive experience that blends fashion with spirituality—capturing the essence of self-expression, nature, and empowerment.